Botswana International University of Science & Technology - BIUST

Branding & Marketing

 

SUMMARY DESCRIPTION

 

Objective

 

To market BIUST locally, regionally and globally in order to attract prospective students and strategic partners to BIUST.

Outcome

A high level of awareness of BIUST and its academic programmes and research agenda among all of its stakeholders including prospective students and industry.

Key Milestone

  • The rolling out of a branding and marketing plan.
  • Production of brochures, bill boards, Television, Print Media and Radio commercials and advertisements.
  • The signing of meaningful and mutually beneficial MOUs locally, regionally and globally with government and parastatal agencies; industry partners; universities; and other organizations.

Responsibility

Director of Communications and Public Affairs

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  • Hot line: +267 4900-117

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